Should Your Domain Name Be Your Business Name
Register yourself as the owner of the domain name. But wait why is your domain name so important.
How To Pick A Name For Your New Business Startup Advice Names For Companies Startup Infographic
In most instances we would advice that you register a domain name that is the same or similar to your business.
Should your domain name be your business name. The domain name should be meaningful. If you have a long business name consider abbreviating the name. At the core of your brand is your business name and a website domain that does not match your business name sounds suspicious to say the least.
Having your name as a business name lets people know that you are confident in your pursuits and want to be recognized as a subject matter expert in your niche. About 90 of our clients get it that it is OK not to have the exact same domain name but the startups especially dont get it said Alexandra Watkins in a recent KnowledgeWharton interview. Just buy the domain name then look for the Forward option offered by your domain name service.
Generally speaking the more unique and original your name is the better your chances are of securing a trademark. You believe your domain name has to match your business name. For example when you search for real estate listings you probably get results from Zillow and Trulia.
Descriptive names are the hardest to register as they rely on commonly used keywords to describe the nature of a business or its value proposition. The most suitable reason for using your own name as a business or domain name would be because you are trying to brand yourself as an expert in your field. If you managed to choose a memorable name that reflects your business identity it will be much easier for your visitors to remember your domain and find you.
Plus I included my top tips on how to get a good domain name when your business name website is unavailable. You might think that means domain names dont matter anymore but thats not the case. Here are some of the biggest naming mistakes Ive seen entrepreneurs make and why you should avoid them.
Perhaps you have a cafe called Cupsn Cake in Connecticut. Now I am not saying that your domain must be an exact match with your legal business name. Its a part of your brand.
The multiple domain name strategy is actually the big secret many brands use to dominate the search engines without being obvious. Most people wont find your website by typing your domain into their browsertheyre far more likely to find your site by searching. Some business owners make the mistake of not checking to ensure whoever registers their domain name does so under the business owners name.
As such your business name and domain do not necessarily need to match. At first glance it seems like having a domain name that matches your business name is ideal. On the one hand an exact-match domain name for your business can make it easier to direct people to your website add authority to the site and company and even draw in more web traffic.
If your business model revolves around the Web or if youre planning to spend a lot of money on online marketing then an exact-match domain name should be a top priority. Granted this is not always possible but get creative. However the brand itself must be a matchor close enough.
It can make or break you so its crucial to choose a domain name that works for your business. If it is too long or hard to spell you may lose potential business if they cant find you or are directed to a different website. Your domain name is more than the words you type into the browser its the foundation for your online identity.
This article will answer all of your questions about business vs domain names when they should and should not match complete with name examples. Choosing the right domain name for your business is a big decision. After all business names are long.
It is so popular to match a domain name to a business name that some startups have even registered a domain before choosing the business name so that they can avoid disappointment if the domain name they want is. Well because your domain name is a big part of your business. Bobs Electronics - Too generic.
Shopifys free naming brand generator lets you jump from naming your brand to securing the domain name to starting your small business - all in a few clicks. It takes years to create a great brand but you can have a creative brand name in seconds. Choose the wrong domain name and youll end up doing your business a disservice.
A domain name that matches your business name can help your business especially if your website is an online representation of the products and services you offer. The domain name should be as simple as possible. When pages from both websites turn up in search.
The 10-second business name creator. But choose the right domain name and youll make your online success that much easier. You see your domain name is the key element of your website.
While matching a business name to a domain name was once thought to be essential today its much less relevant. No your domain name doesnt need to match your business name. These two websites are owned by the same corporation.
Its your first impression. However it is not the only thing that helps visitors to find your website.
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